AdivisoryCompetAdv-22-01-10
Competitive Advantage

Our Financial Advisory practice provides advice in connection with a wide range of strategic and financial matters of importance to our clients. The practice grew from MediCapital’s acquisition of Pall Mall Capital SAS in July 2008, a corporate finance boutique specialising in transactions in French-speaking African countries.

  • Extended competences and expertise
    We use our skilled team and expertise whenever needed to deliver on any type of industry and service.
  • Strong networking
    We combine the Bank’s own African network with long term business relationships with PE firms, venture capitalists and a large network of banks to assist our clients in accessing a wide number of potential counterparts. A constant dialogue with the affiliates of the BMCE Group enriches our network.
  • Reactivity
    Each member of our team maintains a close relationship with clients, providing a higher level of service.

  • Confidentiality and Ethics
    We prioritise a discreet service, recognising the importance of overall confidentiality.

MediCapital Finance's objective is to expand our business by fostering long-term, senior-level relationships with existing and new clients as their independent advisor on strategic transactions including mergers, acquisitions, restructurings and other financial matters.

Since our inception, our focus has been on:

  • Making a significant reinvestment in our human resources with the addition of senior outstanding professionals with strong client relationships and industry expertise
  • Increasing our contacts with existing clients to further enhance our long-term relationships and endeavouring to develop ties with new prospects
  • Expanding the breadth and depth of our industry expertise and adding new practice areas
  • Broadening our local presence in Africa by optimising our regional offices and entering into strategic alliances in new geographies

As a result, our Financial Advisory practice today consists of an experienced group of advisors with specialties across a wide range of industries and practice areas. We are operating with increased quality and frequency of client contact.

We are especially involved in two industries, real estate and healthcare. In real estate we specialise in outsourcing and refinancing of dedicated real estate properties to convert buildings into financial products. In healthcare we deal with private hospitals, nursing homes and pharmaceutical companies.


Jacques Rouayroux is head of Financial Advisory. Jacques created Pall Mall Capital SAS in 2004 which was incorporated into MediCapital Bank in July 2008.Jacques has many years’ experience across a broad range of commodities in Africa. For 13 years he held several directorships within the Suez Group. Other roles have included chairman of SIPH, a Paris listed group specialising in the rubber, coffee and cocoa industries in Western Africa and South-East Asia, director of the Lazard Vietnam Fund, adviser to Rothschild & Co on the restructuring of an Ivorian food industry group and private advisor to several privatisations schemes in the African cotton industry.